B.S. in Marketing

Location(s): Montgomery Campus

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(Traditional Daytime Program Only)

The B.S. in Marketing is a traditional broad-based program primarily designed to offer a versatile education in marketing.

Program Objectives

Demonstrate a functional business knowledge of marketing concepts and principles
Demonstrate strategic marketing problem solving skills applicable to business and marketing operations.
Demonstrate the ability to apply key marketing analytics concepts and methods to solve problems in business decision-making.
Demonstrate the written communication skills essential to advertising and promotion
Apply basic concepts, principles, and business tools used in the performance and solution of functional marketing operations.

Core Curriculum 50 hours

Christian Literacy 18 hours

Cultural Heritage Literacy 9 hours

Information and Communication Literacy 9 hours

Mathematical and Scientific Literacy 7 hours

Mathematics Requirement

MH 1338 - Finite Math (or higher)

Natural or Physical Science Requirement

One Natural Science or Physical Science course with companion lab

Personal and Social Literacy 7 hours

Professional Literacy 69 hours

Discipline Required Courses 42 hours

Departmental Requirements 27 hours

General Education Electives 3 hours

Total Hours 122 hours

All incoming freshmen must complete FAF 1111 . Students transferring more than 12 semester hours will take FAF 2111 in lieu of FAF 1111 .

Note: Computer Applications and Business Mathematics should be completed by the end of the freshman year.

Finite Math, Macroeconomics, Microeconomics, and Principles of Accounting I & II should be completed by the end of the sophomore year.

Note for baccalaureate degrees

Note: The following are required for graduation: (1) 36 hours of upper level credits; i.e. courses at the 3000 and 4000 level. (2) An overall, as well as a content GPA of at least 2.0. (3) Completion of the major field exam.